Schedule Discovery Call

Schedule Discovery Call

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Brand identities

Brand identities

designed for

designed for

Direct Primary Care

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Direct Primary Care

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C

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Direct Primary Care

D

i

r

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c

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P

r

i

m

a

r

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C

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Schedule Discovery Call

Schedule Discovery Call

Your practice is intentionally different.
Your brand should be too.

You chose to break free from the traditional healthcare model for a reason — to better serve your patients, on your own terms. But most DPC practices start with generic, forgettable brands that don't reflect that intention, or instill the comfort and trust that patients are looking for.

Your brand is the first impression. It's the first chance to show patients who you are, what makes you different, and how seriously you take their care — before they ever walk through your door.

DPC Brand Studio was built exclusively for Direct Primary Care. With years of creative experience working in and alongside the healthcare industry, we understand the nuance of what healthcare brands need. And with a deeply personal understanding of what it means to navigate the traditional system as a patient, we never lose sight of who the brand is ultimately serving.

That combination is what allows us to build brands as intentional as the practices behind them — brands that reflect your values, earn patient trust, and show the world exactly why you chose a different path.

Brand Strategy

The foundation of everything. Before a single design decision is made, we dig into who you are, who your patients are, and what sets your practice apart.

Brand positioning and differentiation

Target patient persona development

Competitive landscape review

Brand voice and messaging pillars

Naming and tagline development

Brand roadmap and creative direction

Logo Design

Your mark, built with intention. A complete logo system including primary logo, variations, and lockups — designed to work everywhere your brand shows up, from your front door to your phone screen.

Primary logo design

Logo variations and lockups

Submark and favicon

Single and Multi-color versions

Brand Identity

The full visual language that makes your brand work and stand out in the wild. Color palette, typography, brand patterns, custom iconography, and illustration. Each element is designed to work together, building a visual world that feels cohesive, considered, and completely yours.

Color palette

Typography system

Brand patterns and illustrations

Custom iconography

Art direction for brand photo/video

Full brand guidelines

Asset Design

Your brand brought to life across every touchpoint. Website design assets, stationery suite, social media templates, presentation templates, patient-facing materials, and beyond. Built to the same standard as everything else — so nothing looks like an afterthought.

Website design

Stationery suite

Social media templates

Presentation and pitch deck templates

Patient-facing collateral and welcome materials

Email signature design

Campaign Development

Available as a standalone project or ongoing retainer. Whether you're launching your practice or growing your membership, we develop campaigns from concept to execution — strategic, on-brand creative for digital and print that works as hard as you do.

Campaign concept and creative strategy

Digital creative

Print creative

OOH creative

Social media content

Launch and promotional materials

Brand Photography

Visuals that match the brand we build together. From art direction and production coordination to hands-on shooting, we handle the creative process end to end — so your photography feels like an extension of your identity, not an afterthought sourced from a stock library.

Creative/Art direction

Shot list development

Location, talent, and prop sourcing

Lifestyle photography

Portraits & Headshots

Photo editing and retouching

Brand Videography

From practice walkthroughs to patient story content, video is one of the most powerful tools a DPC practice has for building trust before a patient ever walks through the door. We handle the creative direction and production so the final product feels cohesive, intentional, and completely on-brand.

Creative/Art Direction

Storyboarding

Patient story and testimonial content

Commercials

Social media content

Documentary style

Your practice is intentionally different.
Your brand should be too.

You chose to break free from the traditional healthcare model for a reason — to better serve your patients, on your own terms. But most DPC practices start with generic, forgettable brands that don't reflect that intention, or instill the comfort and trust that patients are looking for.

Your brand is the first impression. It's the first chance to show patients who you are, what makes you different, and how seriously you take their care — before they ever walk through your door.

DPC Brand Studio was built exclusively for Direct Primary Care. With years of creative experience working in and alongside the healthcare industry, we understand the nuance of what healthcare brands need. And with a deeply personal understanding of what it means to navigate the traditional system as a patient, we never lose sight of who the brand is ultimately serving.

That combination is what allows us to build brands as intentional as the practices behind them — brands that reflect your values, earn patient trust, and show the world exactly why you chose a different path.

Brand Strategy

The foundation of everything. Before a single design decision is made, we dig into who you are, who your patients are, and what sets your practice apart.

Brand positioning and differentiation

Target patient persona development

Competitive landscape review

Brand voice and messaging pillars

Naming and tagline development

Brand roadmap and creative direction

Logo Design

Your mark, built with intention. A complete logo system including primary logo, variations, and lockups — designed to work everywhere your brand shows up, from your front door to your phone screen.

Primary logo design

Logo variations and lockups

Submark and favicon

Single and Multi-color versions

Brand Identity

The full visual language that makes your brand work and stand out in the wild. Color palette, typography, brand patterns, custom iconography, and illustration. Each element is designed to work together, building a visual world that feels cohesive, considered, and completely yours.

Color palette

Typography system

Brand patterns and illustrations

Custom iconography

Art direction for brand photo/video

Full brand guidelines

Asset Design

Your brand brought to life across every touchpoint. Website design assets, stationery suite, social media templates, presentation templates, patient-facing materials, and beyond. Built to the same standard as everything else — so nothing looks like an afterthought.

Website design

Stationery suite

Social media templates

Presentation and pitch deck templates

Patient-facing collateral and welcome materials

Email signature design

Campaign Development

Available as a standalone project or ongoing retainer. Whether you're launching your practice or growing your membership, we develop campaigns from concept to execution — strategic, on-brand creative for digital and print that works as hard as you do.

Campaign concept and creative strategy

Digital creative

Print creative

OOH creative

Social media content

Launch and promotional materials

Brand Photography

Visuals that match the brand we build together. From art direction and production coordination to hands-on shooting, we handle the creative process end to end — so your photography feels like an extension of your identity, not an afterthought sourced from a stock library.

Creative/Art direction

Shot list development

Location, talent, and prop sourcing

Lifestyle photography

Portraits & Headshots

Photo editing and retouching

Brand Videography

From practice walkthroughs to patient story content, video is one of the most powerful tools a DPC practice has for building trust before a patient ever walks through the door. We handle the creative direction and production so the final product feels cohesive, intentional, and completely on-brand.

Creative/Art Direction

Storyboarding

Patient story and testimonial content

Commercials

Social media content

Documentary style

Brand Strategy

The foundation of everything. Before a single design decision is made, we dig into who you are, who your patients are, and what sets your practice apart.

Brand positioning and differentiation

Target patient persona development

Competitive landscape review

Brand voice and messaging pillars

Naming and tagline development

Brand roadmap and creative direction

Logo Design

Your mark, built with intention. A complete logo system including primary logo, variations, and lockups — designed to work everywhere your brand shows up, from your front door to your phone screen.

Primary logo design

Logo variations and lockups

Submark and favicon

Single and Multi-color versions

Brand Identity

The full visual language that makes your brand work and stand out in the wild. Color palette, typography, brand patterns, custom iconography, and illustration. Each element is designed to work together, building a visual world that feels cohesive, considered, and completely yours.

Color palette

Typography system

Brand patterns and illustrations

Custom iconography

Art direction for brand photo/video

Full brand guidelines

Asset Design

Your brand brought to life across every touchpoint. Website design assets, stationery suite, social media templates, presentation templates, patient-facing materials, and beyond. Built to the same standard as everything else — so nothing looks like an afterthought.

Website design

Stationery suite

Social media templates

Presentation and pitch deck templates

Patient-facing collateral and welcome materials

Email signature design

Campaign Dev.

Available as a standalone project or ongoing retainer. Whether you're launching your practice or growing your membership, we develop campaigns from concept to execution — strategic, on-brand creative for digital and print that works as hard as you do.

Campaign concept and creative strategy

Digital creative

Print creative

OOH creative

Social media content

Launch and promotional materials

Brand Photography

Visuals that match the brand we build together. From art direction and production coordination to hands-on shooting, we handle the creative process end to end — so your photography feels like an extension of your identity, not an afterthought sourced from a stock library.

Creative/Art direction

Shot list development

Location, talent, and prop sourcing

Lifestyle photography

Portraits & Headshots

Photo editing and retouching

Brand Videography

From practice walkthroughs to patient story content, video is one of the most powerful tools a DPC practice has for building trust before a patient ever walks through the door. We handle the creative direction and production so the final product feels cohesive, intentional, and completely on-brand.

Creative/Art Direction

Storyboarding

Patient story and testimonial content

Commercials

Social media content

Documentary style

Your practice is intentionally different.
Your brand should be too.

You chose to break free from the traditional healthcare model for a reason — to better serve your patients, on your own terms. But most DPC practices start with generic, forgettable brands that don't reflect that intention, or instill the comfort and trust that patients are looking for.

Your brand is the first impression. It's the first chance to show patients who you are, what makes you different, and how seriously you take their care — before they ever walk through your door.

DPC Brand Studio was built exclusively for Direct Primary Care. With years of creative experience working in and alongside the healthcare industry, we understand the nuance of what healthcare brands need. And with a deeply personal understanding of what it means to navigate the traditional system as a patient, we never lose sight of who the brand is ultimately serving.

That combination is what allows us to build brands as intentional as the practices behind them — brands that reflect your values, earn patient trust, and show the world exactly why you chose a different path.

Featured Work

Featured Work

Brand Packages

Brand Packages

Featured Work

Bersani Family Medicine

Bersani Family Medicine

Bersani
Family Medicine

Bersani Family Medicine came to DPC Brand Studio  with a clear vision for the kind of care she wanted to provide, and a brand that needed to be built from the ground up.

Starting from scratch, we built a complete brand identity rooted in the warmth, trust, and regional character that defines her practice. From a robust logo system and color palette, to brand guidelines and stationary templates. The result is a brand that feels as human as the care she delivers.

Bersani Family Medicine came to DPC Brand Studio  with a clear vision for the kind of care she wanted to provide, and a brand that needed to be built from the ground up.

Starting from scratch, we built a complete brand identity rooted in the warmth, trust, and regional character that defines her practice. From a robust logo system and color palette, to brand guidelines and stationary templates. The result is a brand that feels as human as the care she delivers.

Get in Touch

Brand Packages

the

Foundational
Brand

A streamlined brand identity to get your business into the world.

Best for:


  • If you're just starting out and need a solid foundation to launch from


  • If you need a professional brand on a startup budget



  • If you plan to build out further down the road

starting at

$2,500

the

Essential
Brand

A focused brand identity for clarity and a strong start.

Best for:


  • If you're not sure where to start but know you want more than the basics


  • If you want a brand that covers the essentials without overcommitting


  • If you have a tight timeline but don't want to sacrifice quality

starting at

$4,500

the

Refined
Brand

A strategic brand for clinics that are ready to show up with intention.

Best for:


  • If you want more than essentials but don't need a full ecosystem


  • If you want a brand that's built to last without going all in


  • If you've outgrown your current brand and are ready for something more refined

starting at

$6,500

the

Elevated
Brand

A comprehensive brand for businesses ready to grow.

Best for:


  • If you want an elevated brand built right the first time so you don't have to revisit it later


  • If you're ready for a complete, polished, ready-for-anything brand identity system


  • If you're launching or rebranding a larger practice with multiple locations

starting at

$8,500

the

Foundational
Brand

A streamlined brand identity to get your business into the world.

Best for:


  • If you're just starting out and need a solid foundation to launch from


  • If you need a professional brand on a startup budget



  • If you plan to build out further down the road

starting at

$2,500

the

Essential
Brand

A focused brand identity for clarity and a strong start.

Best for:


  • If you're not sure where to start but know you want more than the basics


  • If you want a brand that covers the essentials without overcommitting


  • If you have a tight timeline but don't want to sacrifice quality

starting at

$4,500

the

Refined
Brand

A strategic brand for clinics that are ready to show up with intention.

Best for:


  • If you want more than essentials but don't need a full ecosystem


  • If you want a brand that's built to last without going all in


  • If you've outgrown your current brand and are ready for something more refined

starting at

$6,500

the

Elevated
Brand

A comprehensive brand for businesses ready to grow.

Best for:


  • If you want an elevated brand built right the first time so you don't have to revisit it later


  • If you're ready for a complete, polished, ready-for-anything brand identity system


  • If you're launching or rebranding a larger practice with multiple locations

starting at

$8,500

The Foundational Brand

A streamlined brand identity to get your business into the world.

Best for:

  • If you're just starting out and need a solid foundation to launch from

  • If you need a professional brand on a startup budget

  • If you plan to build your brand out further down the road

starting at

$2,500

The Essential Brand

A focused brand identity for clarity and a strong start.

Best for:

  • If you're not sure where to start but know you need more than basics

  • If you want a brand that covers the essentials without overcommitting

  • If you have a tight timeline but don't want to sacrifice quality

starting at

$4,500

starting at

$4,500

The Refined Brand

A strategic brand for clinics that are ready to show up with intention.

Best for:

  • If you want more than essentials but don't need a full ecosystem

  • If you want a brand that's built to last without going all in

  • If you've outgrown your current brand and are ready for something more refined

starting at

$6,500

starting at

$6,500

The Elevated Brand

A comprehensive brand for businesses ready to grow.

Best for:

  • If you want an elevated brand built right the first time so you don't have to revisit it later

  • If you're ready for a complete, polished, ready-for-anything brand identity system

  • If you're launching or rebranding a practice with multiple locations

starting at

$8,500

Commitment-Free Services

We know that not every practice is ready for a full brand investment. Our Commitment-Free Services are designed to meet you where you are — delivering real strategic value at a lower entry point, with the freedom to build from there on your own timeline. And when you're ready, the cost of any Commitment-Free Service is credited in full toward any future package.

Brand Discovery Session $500

A deep-dive strategy session to uncover your practice's vision, values, voice, and positioning — delivered as a comprehensive brand brief. Applied as a full credit toward any package.

Brand Audit $350

A thorough review of your existing brand with a written assessment of what's working, what isn't, and a clear roadmap for what to prioritize next.

Brand Style Guide $500

Already have a brand? We'll build a professional style guide to govern how it's used so your brand stays consistent everywhere it shows up.

Commitment-Free Services

We know that not every practice is ready for a full brand investment. Our Commitment-Free Services are designed to meet you where you are — delivering real strategic value at a lower entry point, with the freedom to build from there on your own timeline. And when you're ready, the cost of any Commitment-Free Service is credited in full toward any future package.

Brand Discovery Session

A deep-dive strategy session to uncover your practice's vision, values, voice, and positioning — delivered as a comprehensive brand brief.

$500

Brand Audit

A thorough review of your existing brand with a written assessment of what's working, what isn't, and a clear roadmap for what to prioritize next.

$350

Brand Style Guide

Already have a brand? We'll build a professional style guide to govern how it's used so your brand stays consistent everywhere it shows up.

$500

Schedule Discovery Call

Every great brand starts with a conversation.

Every great brand starts
with a conversation.

Every great brand starts with a conversation.

Book a commitment-free, 30-minute discovery call, and let's talk about your dreams for your practice.

Book a commitment-free, 30-minute discovery call, and let's talk about your dreams for your practice.

Book a commitment-free, 30-minute discovery call, and let's talk about your dreams for your practice.

Ready to
get started?

Ready to get started?

Ready to
get started?

Get in Touch

Get in Touch

Not quite ready to book a call?

— No problem.

We know that investing in your brand is a big decision — and it's okay to have questions before you're ready to take the next step.


Whether you're not sure which package is right for you, wondering where to start, or just want to talk through what the process looks like, we're happy to help. Reach out and we'll get back to you within 48 hours.

Not quite ready
to book a call?

— No problem.

We know that investing in your brand is a big decision — and it's okay to have questions before you're ready to take the next step.


Whether you're not sure which package is right for you, wondering where to start, or just want to talk through what the process looks like, we're happy to help. Reach out and we'll get back to you within 48 hours.

Not quite ready to book a call?

— No problem.

We know that investing in your brand is a big decision — and it's okay to have questions before you're ready to take the next step.


Whether you're not sure which package is right for you, wondering where to start, or just want to talk through what the process looks like, we're happy to help. Reach out and we'll get back to you within 48 hours.

Denver Based
Serving clients nation-wide


grow@dpcbrandstudio.com

Denver Based
Serving clients nation-wide


grow@dpcbrandstudio.com

Denver Based
Serving clients nation-wide


grow@dpcbrandstudio.com

Denver Based
Serving clients nation-wide


grow@dpcbrandstudio.com